THE BEATNIK DESIGNER

Hey, Reader! Happy Tuesday! And happy Lunar New Year! 🏮 Unlike January 1st, the Lunar New Year is centuries-old celebration that follows the cycles of the moon — making it feel like a much more natural, intuitive moment to reset and begin again. In December, I spoke about the year of the Fire Horse and the shedding of the year of the snake. If 2025 felt slow and introspective for you, like it did for me, that was the snake’s energy. I've spent the last 2 months reflecting on my business and...

Hey, Reader! I've been having 1:1 chats with some of you over the last week or so, and one conversation really stood out to me. She's been running a menopause coaching business for 15 years. Served over 15,000 clients. She recently updated her website. There's a section about her background - 15 years running a first aid training company, teaching thousands of people. It’s just two lines. But here's what she told me: "I took it out. And I put it in. And I took it out. And I put it in. I'm...

A moment of gratitude for the heart in my coffee Hey, Reader! In January, I committed to a 31-day Instagram challenge. The plan: Show up daily. Build momentum. Grow my reach. The reality: I missed some days. I ran out of time. I couldn't stay ahead. Some days I scrambled. It was more work than I'd expected. But here's what happened anyway: → My reach increased 211% → My most engaged post was the one where I got clear on who I serve → I created enough content to repurpose for the next six...

My morning walk Hey, Reader! Over the last few days, I've been finding it incredibly hard to process my feelings around the chaos that surrounds America and the world right now. I've been using my morning walks through the fields near my house as a great source of serenity and reflection. It's empty. It's open. It's beautiful in its stillness. In that stillness, I've been thinking a lot about what we stand for—and why it matters that the people we serve share those values. 3 insights 1. Your...

Hey, Reader! I'm doing something that I teach my clients to do, and I need your help. Instead of guessing what you need, I’m going to start asking. Here's what's been happening BTS over the last few months: I create templates, plan and teach courses, map out and run workshops—all based on what I think would help midlife women who are building businesses (because I’m one of them). But what if I'm wrong? What if the thing you're actually struggling with isn't what I'm building at all? So...

Hey, Reader! Happy 2026! I hope this year has welcomed you slowly, quietly, and with more intention than the end of 2025. I've had a lovely, slow and quiet couple of weeks for rest, yoga, mindfulness and a digital detox. I'm making some changes this year, and I need your help. My mission is getting clearer: I'm here to support women who've left corporate life to build meaningful, heart-led businesses—but who feel invisible online despite decades of expertise. If that's you, you're in the...

Thank YOU for all of your support in 2025! Hey, Reader! As 2025 wraps up, I've been thinking a lot about the power of the reset. This is the moment where we get to pause, look back, and ask... what worked well, what did I learn? And more importantly… what would I LOVE more of in 2026? This year, I actively ramped up my yoga practice, which was a BIG win for my mental health and resilience. I also lost some focus in my business and spread myself too thin—lots of activity, not much traction....

Hey, Reader! I’ve spent most of the summer in a gentle audit mode: long walks, intentional yoga, cinnamon buns, and honest reviews of what’s working (and what’s just noise). I’m consolidating platforms, trimming subscriptions, and reshaping my offers so everything I send is simpler, clearer, and more useful for you. Two updates: This is the final email sent from my current platform. I’m moving to Flodesk to keep things elegant and simple. If you want my personal shares on yoga +...

Day 2/30 of my tiny experiment Hey, Reader! Sometimes the hardest part of running a tiny experiment is... remembering how to count. And that’s the beauty of these experiments: they’re flexible, forgiving, and deeply personal.After my daughter was born, I experienced severe postnatal depression. One of the most powerful tools I leaned on to help me through it wasn’t therapy or medication (though both are valuable)—it was a creative ritual.✨ I took one photo of Miss Tilly every single day...

Chubby Hearts across London Hey, Reader! August has its own rhythm. Clients are away, kids are gearing up for school, sales are down, attention is scattered. It’s easy to take the slowdown personally—but it’s usually just the dip. Dame Anya Hindmarch’s Chubby Hearts story nails it: she imagined giant heart balloons over London’s bridges, hit a wall of logistics, and instead of scrapping the vision she worked into it—adapting the plan, scattering hearts across the city, and creating a moment...